2010 Mid Year Telugu Film Industry results and Top five / 5 films in collection - article by Mohan CK

                     One more amazing article by Mohan CK, this article elobrates the complete money flow of first half of telugu film industry.Click on read more to view the article.


TFI-Balance Sheet [1000cr].
·With BO + TV rights + Music + Home Video + Overseas,
Telugu Cinema will touch RS 1000 cr mark for the 1st time.
Cheers to all!                                                                                                
Of the Rs 1000cr abt 50-60% comes to Producers.
Rest goes to Theatres,
Govt (tax), Music labels, retailers, mobile cos & others.
- allusirish.
                                        Our Estimation:
Out of 1000cr revenue, around 140cr comes from TV/Video, 30cr from Music rights and ring tones, 30cr  from Overseas, 800cr  from B.O
From B.O revenue of 800cr,deduct Govt Entertainment Tax 12% -avg [5%on small/15%on high/20%on dubbed films] 96crores = 704cr
Then deduct Theatre Rents etc 344cr = 360cr +190 cr [other revenues] =550cr

deduct 10% Distributors commision 55cr, Finally Producers would be getting around 495cr, i.e less than 50% of the total revenue mark.
Around 344cr is going away as rents[enhanced by Lessee's], nearly 50% of the B.O receipts [ rent varies from film to film, most of the producers/distributors get less share than the rental, so it is the average amount]
Note: didn’t exclude other states [Karnataka,T.N,Orissa,North India] and dubbing/remake rights revenue.
Making Cost
[Around 140+ films may be released in 2010]
High Budget films 20x16cr [Average] = 320cr
Mid-Budget films 30X5cr = 150cr
Low Budget films 90x1.5cr = 135, Total  =  605
Prints,Publicity.. cost
11,500 Prints x 75,000/- [Avg] = 86.25cr
Total cost  605 + 86.25 = 691.25cr say 695cr
TFI is spending 695cr+ and getting 495cr+ revenue, loss of 200cr annually.
Where as lessee’s are enjoying good profits on these 140 films.
If the Lessee’s revenue of 200cr comes to TFI, we can at least come to break even level with 695cr revenue[495+200] 
TFPC & APFCC shud Make the Impossible Possible!
Then only, all can say ‘Cheers’
                                        Story Repeats:
B.O Money spinners-2010:
1.Simha 2.MaryadaRamanna 3.YMC 4.Darling.5.Betting Bangaraju
[Inc other rights] 1.Namo Venkatesa 2.Bindaas.
Dubbed 1.Yuganiki Okkadu 2.Yamudu 3.Awara.                             
Break Even [Inc TV,Video,Overseas & Music rights] :
1.Vedam 2.Leader 3.Jhummandi Nadam
Till July 2010 end 83 films were released, out that only 13 films producers/distributors were in profitable/safe position. with 15% success rate by this year end around 21 Producers may go laughing all the way to the bank rest of 120 producers will end up with huge losses and leave the industry, again 100+ new set of Producers wud enter in 2011. Story repeats.!!!!!

ps:- collection lo manchi hit ayina adhurs break even kooda rakapovataniki karanam.. dani over budget ee kada..